Helping SMEs Build Long-Term Success Through Public Sector Contracts

After a fifteen-year career in marketing across sectors as diverse as stately homes and contract flooring, I’m well versed in the challenges that come with identifying the right business opportunities.

This, combined with my masters in marketing, allows me to see our clients’ perspective from both the strategic and detailed level.

The tendering process often appears daunting to those who’ve never tendered before. I simplify the journey from first step to fruition. I enjoy combining my experience and skills to ensure that smaller businesses access the opportunities to take their enterprise to a new level, particularly by matching their precise needs with market expectation.

When not doing all this, I run my own successful business – and oh yes, I’m also mum in chief!

Previously holding contract and tender management roles in the NHS, I moved into the private sector to create better opportunities for companies wanting to win public sector business. I have applied more than 25 years e-sourcing and tender writing experience to develop the winning processes that enable us to consistently secure healthcare and local government contracts for customers across many service categories and industries. Being results-driven with a common-sense approach has ensured an outstanding success rate and a long list of happy customers.

Winning contracts is rewarding in itself, but so is creating fresh, thought-provoking and compelling tender submissions for businesses owners that are new to the tendering process and want to grow. When I’m not helping put our customers into pole position, I’m watching 2 or 4-wheeled motorsport.

Since 2019 I co-owned an installation company in Hertfordshire who carried out physical security installations on behalf of manufacturers before selling it this year. When I first joined the business, I was operating out of a room at the bottom of the garden with just the one client and two engineers.

For us to grow we needed to implement internal processes and policies to compete against the bigger companies. Within 6 months we moved into our very own premises in Hertfordshire and took on more engineers and support staff.

We gained various accreditations including ISO 9001 and 14001 and as a result our client base and sales increased. I know first hand what it is like to run a small business and how each win is personal and can make a huge difference to the success of the company. I am now looking forward to using what I have learned to help other smaller businesses; supporting them to get tender ready and of course helping them win contracts.



The tendering process often appears daunting to those who’ve never tendered before. I simplify the journey from first step to fruition. I enjoy combining my experience and skills to ensure that smaller businesses access the opportunities to take their enterprise to a new level, particularly by matching their precise needs with market expectation.

When not doing all this, I run my own successful business – and oh yes, I’m also mum in chief!

After a fifteen-year career in marketing across sectors as diverse as stately homes and contract flooring, I’m well versed in the challenges that come with identifying the right business opportunities. This, combined with my masters in marketing, allows me to see our clients’ perspective from both the strategic and detailed level.

The tendering process often appears daunting to those who’ve never tendered before. I simplify the journey from first step to fruition. I enjoy combining my experience and skills to ensure that smaller businesses access the opportunities to take their enterprise to a new level, particularly by matching their precise needs with market expectation.

When not doing all this, I run my own successful business – and oh yes, I’m also mum in chief!

I initially worked in the telecoms industry, starting as a test engineer before test management and project management roles gave me a deeper understanding of how to prepare and respond properly to the technical requirements of a project. I took a break to have a family and my two boys keep me very busy, but I decided I wasn’t quite busy enough, so I joined the Complete Tenders team! Now I help customers win contracts by understanding their business from a technical perspective and writing tender responses tailored to them, using the same attention to detail needed when testing communication systems. I really enjoy the variety of the businesses we work with, the learning, and the feeling of achievement when a tender is successful.

I love reading and baking and I try to offset that by running when I can. Travel is my passion. I spent 18 months travelling overseas and although very different now I have children, I take them exploring whenever I can.

My career has mostly involved negotiating and bidding for commercial contracts in telecoms, IT and facilities management. I’ve always been in commercial roles, on both the buying and selling side. My early career was in the oil industry, but I moved into telecoms when I started working for BT shortly after it was privatised. After a few operational roles, I managed commercial and contractual support to a wide range of business units within BT, from broadcasting, to videoconferencing, and satellite to submarine cables. That’s where I learned how to pick up new technologies and lines of business in double-quick time – a skill I’m still using at Complete Tenders, where our clients come from so many different sectors.

I left BT for a move into mobile and Wi-Fi, with T-Mobile and later, a tech start-up in the rail industry who pioneered Wi-Fi on trains. There, I worked on both sides of the fence, we won two company-transforming bids, worth €135million and I evaluated tender responses from people who wanted our business.

A few years later I set up my own company. After a pivot or two, we were writing bids for clients and coaching them to be fit to compete. This meant winning new business by writing knockout tender responses, developing clients’ value propositions and reinvigorating content to make it persuasive and compelling. That’s exactly what we do at Complete Tenders – and now I get to work with outstanding people who I learn from every day.

Having moved around a lot in my youth, I lived in London for most of my post-University life, moving to Hertfordshire ten years ago. I still think of myself as a Londoner, but have set down roots here. As a passionate supporter of social justice, I’m chair/trustee at East Herts Citizens Advice, where I also bring my tender writing skills to bear in fundraising. I’m also a coach and treasurer at the Hertford Company of Archers, where I (uncharacteristically) made my own longbow a few years ago.

I started my career in the early 2000s writing facilities management bids for school and hospital PFI projects. Since then my career has been wide and varied, including stints in senior operational and transformation roles for a FTSE 100 business process outsourcer, a few years as Chief Executive of a local youth work charity where I live in Bristol and six years in the NHS working in and around general practice.

All of these roles over twenty years have involved writing and managing bids of one sort or another so a few years ago I took the plunge into working full time in bidding. Since then I’ve led bids in health, social care, imports, telecoms, training, catering and FM among others. I enjoy the challenge of dropping into new business and sectors and learning as I go.

Outside work I’m an elected Councillor on Bristol City Councillor, as well as a Magistrate and a Scout Leader specialising in training teenagers for the annual Ten Tors challenge on Dartmoor. When I’m not doing any of that, I’m probably watching Bristol Bears rugby.

With a background spanning industries such as television and film, law, construction, property, and financial marketing, I’ve developed a knack for understanding what makes businesses tick and how to craft bids that get results. Now, with almost ten years of bid writing under my belt, I’m passionate about helping SMEs stand out and secure opportunities through clear, compelling proposals. As an APMP Practitioner, I combine strategy and creativity to deliver bids that are not only professional but feel authentic to each business. With all the different sectors out there, it’s fun to get to know different industries and all the nuances, jargon and requirements needed for providing a tailored response. Every day’s a school day! I especially enjoy tenders which require a bit of creative design input such as graphics and photos to enhance the proposal.

Outside of work, I’ve lived in some beautiful places, including Norfolk, Yorkshire, Cornwall and the Isle of Man, and now enjoy life in a rural Northamptonshire village with my husband, two dogs, and a cat. I regularly train in boxing and strength training, both of which keep me focused and disciplined. I’ve taken courses in falconry and enjoyed days out with a cast of Harris’s hawks in the countryside – watching them work with each other and us humans as a team is quite spectacular, and is a passion I’m keen to return to in the future. I’m also a professional artist, with my work featured in World of Interiors and local editions of London Life, pieces sold to buyers across the globe and I have a permanent exhibition in a salon in Newport Pagnell.

I have enjoyed a successful career working within the private sector for a range of businesses from privately owned SMEs to Global Corporations, managing procurement functions, sales and marketing teams, customer service call-centres and multi-country operations.

Tendering has always been a necessary feature of my work, on both sides of the table. I know from experience that regardless of the size of your business, responding to an ITT is always a challenge, and I now put this knowledge to good use, supporting the broad customer base at Complete Tenders.

The winning of new and retention of existing customers is the life blood of every business, and helping our SME customers achieve successful, profitable sales growth is what drives me.

Outside work, I enjoy extensive travel in UK & Europe in our caravan (sorry to all of those who we’ve held up!) and sing/perform with an award-winning mixed voice choir.

I’m a chartered company secretary and as well as handling the accounts and administration within the business, I provide project support services to ensure the tendering team gives the best value and dedicates the time on each job to where it ought to be.

I’m a South African and have worked at executive level for several top investment and financial management firms, in Cape Town and in the UK. I became a mum in 2015 and love the flexibility that Complete Tenders has given me to balance work and home. I love being part of a progressive and caring team that is growing together as well as really helping our customers to grow too.